Most non-profit organizations, by their very nature, have a good story to tell. So good, in fact, that many of them can’t be bothered. The truth is the not-for-profit marketplace is extremely competitive and – as we and our clients have discovered time and time again – positioning plays a critical role in success. Donor dollars and resources are not finite and there are a lot of organizations clamoring for their attention. Telling a clear and compelling story leads to understanding. Understanding leads to giving. Our non-profit clients are now some of our favorites not only because their stories are touching and fun to tell, but because at the end of the day we know we’ve done good.