Our world is moving at a rate that previous generations could never have even imagined. It’s an instant world of “buy it now," “log on now," and “get it now.” WDM presented a campaign refresh for South Florida State College's enrollment campaign to illustrate the theme of "Real World Education" by delivering a simple and direct message: South Florida State College gives you what you need to succeed, on your timeframe. On Campus. Online. Anytime. By creating the headline “You’re Unstoppable” to accompany this idea the college provides a rallying cry to future students. Letting them know that together with the support of their community and the college you truly are Unstoppable.
WDM’s engagement with Coastal Alabama Community College began with the consolidation of three long established and successful institutions in southern Alabama. The new, consolidated college would need to be sensitive to the communities that were proud of these now consolidated colleges, yet at the same time begin to carefully craft a new narrative that would extol the many benefits of the consolidated institution. The WDM Brand Process was a perfect fit to bring the three colleges together and begin this delicate process.
All Together is a call for unity. The campaign is designed to be all-inclusive and all-encompassing of everything the “new” college has to offer. With 15 locations and a broad course offering — a staggering 100 majors from which to choose students can see themselves here and feel confident that they are making the best choice for their future. This positive and fun campaign hits home with a unique message that can only belong to Coastal Alabama Community College. All.Together.
Most every potential EGSC student would agree that they aspire to an upgraded lifestyle, but very few in the region make the connection between higher education and higher aspirations. 80% of the local population goes to work right after high school. It’s the family way. In fact, the lion’s share of our potential students would be first generation college students. As such, they have neither the parental encouragement nor the personal motivation to even consider, much less actively pursue, a post-high school education. It’s hard for these potential students to see an EGSC associate degree for what it truly is: A two-year ticket to a quality of life that is simply not possible without education.
WDM presented the campaign as a rallying cry that also contained a warm welcome - an invitation to the EGSC associate degree - while sending a strong brand message that is uniquely theirs.
After viewing a presentation by another satisfied WDM college client at a well know networking conference the director of marketing at Georgia Highlands College reached out to the team at WDM and asked “Can you do THAT for us?”
And just like that WDM began their in-depth brand process to reveal the amazing story unfolding at Georgia Highlands College. Through each workshop it became more clear that the faculty, staff and students, lead by a visionary president, were making a difference by stepping up and taking charge. WDM decided that a clear and bold statement was all that was needed to ignite their internal and external communities throughout northwest Georgia.
The latest campaign for the Technical College of the Lowcountry reflects the brand new vision that WDM helped facilitate for the college’s president and senior leadership team. The new vision was a redirecting of TCL’s future to better align with the changing needs of their student and the community. Tomorrow’s TCL students needed direction. Guidance. Inspiration. And that’s exactly what they got in this exciting new campaign. No Matter What.
Tech It Up A Level is an energetic rallying cry designed to encourage prospective students to see how York Tech can, and will, enhance their lives and bring them to a new level. The Tech It Up A Level campaign was designed to reintroduce York Tech to the region and show potential students that starting at York Tech is the path to a better life and a better future.
Helping African American males get an education is the goal of this federally-funded program at the Technical College of the Lowcountry. The program had a solid purpose and – for those who enrolled -- an equally solid success rate. The challenge was to get the word out to more men and make a bigger impact on the community. Our proven branding process revealed that, unlike other potential students, this specific target audience wasn’t afraid of hard work. Just the opposite. Our research revealed that the majority of African American males in our community had been raised to believe that men went to WORK right out of school and that college was just playing until one grew up. Armed with this information, we created a new positive image for the program and a branded message that changed audience perceptions. The program’s numbers are up and remain on that steady trajectory.
Neighborhood Outreach Connection is a small non-profit education directed organization with a big story. The story was so big, in fact, that both it and its intended audiences were losing something in the telling. Starting with a new logo that virtually said it all – we love it when that happens -- NOC is now engaging those intended audiences like never before. Now both the organization and the community it serves are flourishing.
KNOW2 is a South Carolina Higher Education Foundation funded pilot program designed to encourage entire communities -- employers, educators, parents and students – to embrace the belief that education is 1: Essential. 2: Attainable. Our challenge: The KNOW2 brand message had to appeal to a very broad community base from kids to moms to corporate CEOs. Today, thanks to our message and the people who heard and responded to it, hundreds of South Carolina high school seniors graduate and apply for the annual KNOW2 Scholarship, which funds a two year degree at a local technical college.
Hilton Head Christian Academy had a new headmaster who came from the Lone Star State of Texas – where everything is bigger – with a big idea of his own. He wanted to grow the school. He understood the value of a brand and knew the ultimate benefits that come with progressive marketing. He wanted all of the above, so he called us. WDM was hired to develop a professional campaign that elevated the HHCA brand and highlighted the fact that although the school graduated more than its share of National Honor Society seniors and fielded some really strong ball teams, its most fundamental differentiator was Jesus. The challenge: to tell the HHCA story in a manner that wasn’t preachy.
One of the most respected institutions for higher learning in the world, Atlanta-based Georgia Institute of Technology assumed if it were to expand with a new campus in coastal Savannah that students would come. WDM helped define the market and develop a new strategy to get the word out. The result was an eye-opening understanding of the coastal student market and the need to create marketing strategies using basic tactics that would increase the visibility and desirability of the SAVANNAH campus itself, rather than relying on the parent Georgia Tech’s esteemed name equity.