One of the most respected institutions for higher learning in the world, Atlanta-based Georgia Institute of Technology assumed if it were to expand with a new campus  in coastal Savannah that students would come.  WDM helped define the market and develop a new strategy to get the word out. The result was an eye-opening understanding of the coastal student market and the need to create marketing strategies using basic tactics that would increase the visibility and desirability of the SAVANNAH campus itself, rather than relying on the parent Georgia Tech’s esteemed name equity.