KNOW2 is a South Carolina Higher Education Foundation funded pilot program designed to encourage entire communities -- employers, educators, parents and students – to embrace the belief that education is 1: Essential. 2: Attainable. Our challenge: The KNOW2 brand message had to appeal to a very broad community base from kids to moms to corporate CEOs. Today, thanks to our message and the people who heard and responded to it, hundreds of South Carolina high school seniors graduate and apply for the annual KNOW2 Scholarship, which funds a two year degree at a local technical college.