The world class Ritz-Carlton Club in St. Thomas was externally marketing a new ultra luxury ownership product, but management understood that in this case external marketing wasn’t enough. In order to give its high-powered sales team the extra boost it needed to push the lead to conversion rate on this aspirational product over the top, they called us. WDM created and developed an internal campaign that was branded and executed as deliberately and expertly as the resort’s external marketing efforts. Keys to Success was a wild one. Sales were made, keys were won and collected, and at the end of the year-long internal promotion, the entire Ritz-Carlton Club crew spent a week on a pirate ship in the Caribbean.