South Florida State College
Looking to bring an increased level of sophistication and modernization to their marketing and to reposition the school in the minds of a community that traditionally does not graduate a lot of kids to college, South Florida State College called on WDM. After numerous group specific WDM-led brand summit meetings with students, faculty, trustees and administration, the single most important message that came shining through was that everyone who was associated with the college had a real and strong sense of school pride. Our challenge, both internally and externally, was to find a way to position and to present the school through the eyes of its people. The resulting campaign was bold and its message was EVERYWHERE.