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The Boys and Girls Club of Hilton Head Island has grown over the years to serve a diverse segment of our island community and is emerging as a leading advocate for youth in our area. The variety of high quality programs, the dedication of the staff and leadership, the facilities, and the generous support from our community all come together to change young lives in a way that will impact our community for generations to come. While many in our community were aware of the Boys and Girls Club, their understanding was limited and their perceptions differed from the club’s reality. One of the common misconceptions about the Boys and Girls Club was that they received most of their funding from the national organization when in reality the local club is responsible for raising a great deal of their own funds. Team WDM was engaged to develop a story that would accurately reflect the club and help tell its story in a way that would allow the club to serve more youth with more services. Successful fundraising has always been a mainstay of the club’s core competency, but there was an opportunity to increase financial support by expanding their reach. The message that we developed brought the story to life in a highly emotive and heartfelt way that encouraged community support and increased understanding about the needs of the Boys and Girls Club.