"Let's Get Associated." Campaign
Most every potential EGSC student would agree that they aspire to an upgraded lifestyle, but very few in the region make the connection between higher education and higher aspirations. 80% of the local population goes to work right after high school. It’s the family way. In fact, the lion’s share of their potential students would be first generation college students. As such, they have neither the parental encouragement nor the personal motivation to even consider, much less actively pursue, a post-high school education. It’s hard for these potential students to see an EGSC associate degree for what it truly is: a two-year ticket to a quality of life that is simply not possible without education.
WDM presented the campaign as a rallying cry that also contained a warm welcome — an invitation to the EGSC associate degree — while sending a strong brand message that is uniquely theirs.