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There are few destination brands with the cache and value perception of Hilton Head Island. The Island attracts more than 2 million visitors per year and also enjoys a large and loyal following in the tourist segment. In looking at opportunities to grow, the Hilton Head Island Chamber of Commerce realized that its Meetings Market held a great deal of potential, but its leadership realized that the approach to meeting marketing was a completely different animal. Sand castles and sail boats were fine for selling family vacations; the beauty of the place often sold itself, but corporate CEOs have higher aspirations for a trip to Hilton Head. WDM was brought in to reposition the Island’s brand to this important market segment. Today, with more than $200 million in Island infrastructure investment and a clear and compelling brand message, meeting planners, associations, and groups from all across the world are discovering that Hilton Head Island is Inspiration As Nature Intended.