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Senior Citizens Inc. was approaching a milestone anniversary in the history of their organization. This celebratory event presented a unique opportunity to rebrand and refine their message in a way that would increase visibility throughout the region. The challenge that was presented to WDM was to leverage the significant history of SCI in a way that would portray an image of forward thinking, growth, and excitement. The WDM brand process led to a fun, energetic, sincere, and meaningful new logo with accompanying website, ads, and video that brought their story to life in a powerful and engaging way, clearly defining the importance of this outstanding organization for the community.